Google Ads Expert
What Is Search Engine Advertising (SEA)?
Search Engine Advertising (SEA) is paid advertising in search engines using a Google Ads account, formerly Google AdWords, set up by an expert. For a fee, text and product ads are placed above or below organic search results. The number of results advertised varies per keyword. Often there are two, three or four ads at the top and bottom of the first and second pages. In addition, shopping ads can appear next to the organic search results.
What Is the Purpose of Search Engine Advertising Led by a Google Ads Expert?
The purpose of SEA varies from client to client. Generally, the focus is on generating maximum visibility to the most targeted audience possible. This gives your ad as many conversion-generating clicks as possible. The distribution of clicks can vary. For example, a portion of search engine users clicks on ads, and a portion clicks on organic search results, also known as search engine positioning (SEO). By applying both SEO and SEA, you have the ability to reach 100% of your target audience.
F. van de Peppel, Strategic Partnership Development Team at Google for Northern Europe 
What Are the Advertising Options with a Google Ads Expert?
Google Ads offers several products to advertise through various applications. Google Ads has the following types:
Search Advertising
With an ad in the Google Search Network, your website is immediately visible in the search results. Together, we will discuss the objective of the search advertising campaign in advance. Then, one of our experts will set up a new account or optimize an existing one so you get the most out of your Google Ads.
Shopping Advertising
With Shopping advertising, you can advertise your online store in a product-specific way using the Google Shopping Network. A Shopping campaign can be used to drive more traffic to your online store and generate direct sales.
Display Advertising
A product or service banner advertisement in the Google Display Network creates awareness among potential customers and can even re-engage visitors who have not yet made a purchase. If desired, it is possible to add animations or other interactive elements to the banner.
Video Advertising
Want to promote your video through YouTube? With video advertising, you can advertise in a highly targeted way, reaching your target audience optimally and maximizing your results. Using video makes your story personal and helps viewers remember who you are.
What Does Our Expert Team Do with Google Ads?
Search Engine Advertising (SEA) supports your business’ online marketing strategy, as ads make up an increasing portion of search results. To ensure that advertising on Google performs optimally, your campaign needs to be set up properly. To achieve this, our Google advertising specialists set up a well-managed campaign focused on a logical structure, correct settings, and optimal use of your budget.
What Are the Benefits of Google Ads Backed by the Expertise of Our Google Advertising Specialists? We Are:
● Transparent
Transparency in both click costs and performance within your account.
● Dynamic
Continuous adjustment based on seasonal or marketing calendar.
● Measurable
Period reporting on the progress of the campaign.
Why Choose a Google Selected Premier Partner?
Grizzly New Marketing can rightfully call itself a Google Ads expert. As a Google Premier Partner, we have extensive experience in all industries and hold the necessary certifications, ensuring optimal results. Ready to start with your advertising campaign? Or would you like us to set up a search engine positioning campaign for you? Contact our online marketing agency to schedule an appointment with the premier Google advertising specialists.
