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What is Social Media Advertising?
Social Media is an umbrella term for everything around online platforms with users who engage in dialogue with each other, and you reach these users using advertising. The interactions take place on numerous online platforms. Which ones work best varies from business to business, but the basis is mostly formed by Facebook and LinkedIn. Facebook is by far the largest network for consumers. LinkedIn, instead of being consumer-oriented, is primarily B2B-oriented.
What can you achieve with Social Media Advertising and how do we help you do it?
Advertising on Social Media allows you to reach a large and diverse target group. That’s why Grizzly New Marketing offers you the opportunity to advertise on different platforms. We help you choose a platform, set up ads, and monitor the campaign. Using these methods, we ensure an optimal reach of the target audience that is most interested in your business. Of course, you can also complement advertising on Social Media with Google Ads, to reach as many potential customers as possible. Think about Google Ads Search and Google Shopping Ads or even Google Ads Video.
When is it wise to use this form of Advertising in Social Media?
Advertising on Social Media offers more benefits than just reaching your target audience better. For example, this form of advertising is a quick and effective way to drive more traffic to your website. For example, you may be presented to a target group that has specific interests or only to profiles that own an organization. This is where Search Engine Positioning helps, but it often takes time to set up and get indexed by the search engines. In the long run, this is certainly a strategic move, but when you want to see short-term results or have short-term campaigns, Social Media Advertising can help. Advertising on Social Media is therefore both a good strategy for start-up websites as well as for companies in highly competitive markets.