Black Friday coming up? Here’s how to get your online campaign ready in time

{ "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.grizzlymarketing.com/blog/black-friday-online-campaign-tips/" }, "url": "https://www.grizzlymarketing.com/blog/black-friday-online-campaign-tips/", "headline": "Black Friday coming up? Here’s how to get your online campaign ready in time", "alternativeHeadline": "Prepare your Black Friday online campaign in 5 clear steps to maximise visibility and conversions", "author": { "@type": "Organization", "name": "Grizzly New Marketing", "url": "https://www.grizzlymarketing.com" }, "editor": { "@type": "Organization", "name": "Grizzly New Marketing Editorial Team", "url": "https://www.grizzlymarketing.com" }, "publisher": { "@type": "Organization", "name": "Grizzly New Marketing", "logo": { "@type": "ImageObject", "url": "https://www.grizzlymarketing.com/wp-content/uploads/2025/04/Grizzly-New-Marketing-Logo.jpg", "width": 600, "height": 60 }, "url": "https://www.grizzlymarketing.com" }, "datePublished": "2025-11-10T09:00:00+01:00", "dateModified": "2025-11-10T09:00:00+01:00", "inLanguage": "en-US", "wordCount": 500, "image": [ { "@type": "ImageObject", "url": "https://www.grizzlymarketing.com/wp-content/uploads/Symbol-1.png", "caption": "Decorative symbol used in the article layout", "width": 128, "height": 128 }, { "@type": "ImageObject", "url": "https://www.grizzlymarketing.com/wp-content/uploads/Symbol.png", "caption": "Decorative icon used in the article", "width": 512, "height": 512 }, { "@type": "ImageObject", "url": "https://www.grizzlymarketing.com/wp-content/uploads/Symbol-2.png", "caption": "Decorative accent image", "width": 128, "height": 128 } ], "articleBody": "DoBlack Friday is the biggest shopping moment of the year. Customers are actively looking for the best deals—online. For your small or medium-sized business, this is a major opportunity, but only if you start preparing early. At Grizzly New Marketing, a digital marketing agency specializing in online marketing in NYC, we help businesses every year to get the most out of Black Friday. With the right strategy, you’ll be visible exactly when your target audience is ready to buy.\n\nPlan your campaign\n\nSchedule a free consultation: https://www.grizzlymarketing.com/consultation/\n\nWhy Black Friday Matters for SMBs\n\nMassive search spikes – Search volume for deals and discounts skyrockets in the weeks leading up to Black Friday.\n\nHigh purchase intent – Shoppers aren’t just browsing—they want to buy now.\n\nCompetitive edge – Brands that show up early often earn customer trust before the week even starts.\n\n5 Steps to Prepare Your Black Friday Campaign\n\n1. Start at least 6 weeks in advance\nSEO takes time. Optimize your Black Friday landing pages early so Google can index them before the traffic spike.\n\n2. Create a dedicated Black Friday page\nA specific page for your offers helps both users and search engines. Reuse the same page yearly to build authority.\n\n3. Combine SEO and SEA\nSEO boosts visibility, while paid ads (Google Ads, social media) let you directly target buyers. Use strong calls-to-action like “Order now” or “Don’t miss this deal.” Links: SEO -> https://www.grizzlymarketing.com/our-services/search-engine-positioning/, Ads -> https://www.grizzlymarketing.com/our-services/google-ads/\n\n4. Track and learn\nUse tools like Google Analytics and conversion tracking to identify which channels perform best—and use that data to optimize future campaigns. Google Analytics: https://www.grizzlymarketing.com/our-services/google-analytics/\n\nHow We Support Your Black Friday Strategy\n\nSEO That Gets Your Offer Pages Found\nYour campaign page needs to be convincing and findable. Our SEO strategy includes:\n* Catchy title tags and meta descriptions\n* Targeted keywords in key places\n* Internal links from other pages\n* Technical optimization for speed and mobile-friendliness\n\nPaid Ads That Maximize Your Budget\nAd costs rise sharply leading up to Black Friday. Our SEA approach ensures you:\n* Spread your budget smartly across several weeks\n* Warm up your audience with teasers and reminders\n* Use geo- or interest-based targeting for better focus\n* Optimize bids before competition peaks\n\nData-Driven Results\nForget guesswork—data tells the real story. With conversion tracking and analytics, we help you:\n* See which keywords and ads drive actual sales\n* Adjust campaigns quickly if needed\n* Identify the customer segments that convert best\n* Optimize for conversions, not just clicks\n\nGet Your Campaign Ready Before It’s Too Late\n\nBlack Friday is full of potential—but only if you act in time. A smart mix of SEO, SEA, and data-driven campaigns ensures your visibility, builds trust, and drives revenue. Want to win big this Black Friday? Reach out to Grizzly New Marketing: https://www.grizzlymarketing.com/contact/" }